Theroux is proving to be a big snob. He actually wrote this after a fellow passenger offered him his Spanish language comic book: "Comics are for kids and illiterates." (pg. 351) Oh, and university Deans, cuz my husband has a very extensive collection.
But, then he redeemed himself a page later with a pointed commentary on Che Guevara chic. Noting that there is a high-end clothing store in London called Che Guevara, Theroux complains: "There is no faster way of destroying a man, or mocking his ideas, than making him fashionable. That Guevara succeeded in influencing dress-designers [and I might add, college t-shirt designers] was part of his tragedy." (pg. 352) Then again, that also sounds snobby.